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The perfect day – The perfect dress

Emma Marszalek, owner of The Bridal House in Torrishome explains the pitfalls of buying your wedding dress online and the difference in service you receive from a local independent bridal shop.

Situated in the village of Torrisholme between the seaside town of Morecambe and the city of Lancaster, The Bridal House with it’s free off street parking is convenient for local brides and those traveling from further afield such as the Lake District or South Lancashire.

Once here you’ll be welcomed by one of our friendly staff who will do everything possible to make your experience a relaxed and enjoyable one. Browse the rails while we make some refreshments, then move to the fitting area to try on your choices. Our full range of veils, tiaras, shoes and other accessories will help us complete the fairy tale look for your wedding day.

Alongside our bridal gowns we have selections of bridesmaid, flower girl, mother of the bride and groom outfits as well as a bespoke tailoring service for the men. Dress your entire wedding party all under one roof.

We’re also proud to have a wonderful seamstress skilled in the alteration of bridal gowns to make any alterations you may need and as our bridal gowns include a cleaning and boxing service for after your wedding, the Bridal House delivers complete satisfaction for your special day and the memories you’ll have for years to come.

Ever heard the phrase “If it sounds too good to be true it probably is”?            That sentiment really reflects how the industry feels about brides buying dresses online.

With such fantastic service at many independent bridal shops all over the country, The Bridal House wonder why so many times they’re contacted by brides who have taken a chance, bought online and ended up disappointed. Brides then have no choice but either pay large amounts of money to fix the bridal gown or bridesmaid dresses they’ve purchased or start again and buy local.

It’s one of the biggest days of your life so why do so many take the chance? The online companies promise the earth at seriously low prices but are generally only able to do so because they’re producing fake replicas of trademarked bridal designs. Why do they look so genuine you ask? The sites set themselves up using pictures of the genuine product or market themselves as dressmakers able to replicate the design at a fraction of the recommended retail price. The result, inevitably a distraught bride who’s lost money to receive substandard and sometimes downright insulting copies of their dream dress.

The Campaign in Support of Independent Bridal Retailers (CSIBR) are advertising throughout the national press and social media, warning brides of the dangers of buying imitation dresses.

Beautiful bridal boutiques around the country offer genuine designer gowns directly from the genuine bridal designers who make them. You can buy with confidence that you’ll receive a genuinely high quality product with the added support of dealing face to face with a professional bridal retailer.

The question is why look anywhere else? Emma Marszalek, owner of The Bridal House explains her magical moment: “We spend such a lot of time with our brides from the minute they come to us to start their search till they return the dress for boxing after the wedding. I always get a bit emotional when they collect the dress the day before the wedding.

A really treat is going on the wedding morning to help the bride get ready for her big day. What better way to end our journey together? A quote from one of our Brides “I now have my dream dress and I can not wait to wear it again. You have put my mind at rest and I can not thank you enough. I can not stop smiling.”

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