Lancaster- based businesswoman, Katie Jenkins, has secured prestigious ethical certification for a product range she created.
Dog Hair Day herbal blend shampoos for dogs are naturally fragranced and paraben free. Now Dog Hair Day has been awarded the Humane Cosmetics Standard (HCS) Cruelty Free International Leaping Bunny certificate. The certificate means that Dog Hair Day can demonstrate to customers that its products meet the high internationally-recognised standards for non-animal tested cosmetics.
Katie, managing director of flynnthedog Ltd, launched Dog Hair Day three years ago and the brand has gained a loyal following, primarily through internet sales. It has now been completely reformulated and repackaged to expand distribution and broaden the customer base.
“It has taken time, lots of research, experimentation, testing and refining to get a product that we are totally happy with. We are proud to have been awarded the Cruelty Free International Leaping Bunny Certification. None of our products or raw materials will ever be tested on animals,” Katie, who lives in Lancaster, said.
Katie previously ran flynnthedog, a pet supplies business, on Alfred Street in Lancaster, for five years.
“I loved running the shop and we made many friends, both human and animal, but I wanted to develop and produce a specific product of our own rather than selling someone else’s. A product that we believed in passionately, and something we would love to share with others and their dogs. Because my husband and I are very particular about what goes into our own dog, George, a German Shorthaired Pointer, we wanted to be as careful with what goes on him so decided that Every Dog Deserves a Dog Hair Day.” George has become the face of the brand.
Working in the pet industry Katie became fascinated by ingredients. Some products on the market are classed as organic but they can still contain potentially harmful ingredients. Dog Hair Day contains ingredients of the highest quality that are as safe as possible.
Katie added: “We are a small family business and we use local, ethically-aware companies for our website design and development, for our copywriting, marketing and photography. Our office is at Halton Mill on the banks of the River Lune, which is a low carbon workspace and managed as a non-profit co-operative.”
The shampoo is available in three varieties – Tea Tree and Sage, Lavender and Chamomile and Aloe Vera and Nettle with a fourth variety being launched in the New Year. It is formulated to human cosmetic standards and is pH balanced to suit the requirements of a dog’s skin.